Here’s how Blockchain can help responsible gaming

Blockchain technology is set to have a revolutionary impact on the iGaming sector. Recording players and betting data automatically in real time to the blockchain allows for a huge range of possibilities, says Jodie O'Hare from iGaming's Global Innovation Centre.

Operators can use data from player journey mapping to build dynamic player profiles. This enables operators to better map the player's journey through their service. It also allows for more targeted incentives to increase play time and revenues, say operators. Incentives include a 'traffic light' system that triggers based on player behavior.

Blockchain tech can prove operators are adhering to the laws around responsible gaming, and discharging their obligations to players and regulators in the appropriate manner. The technology is being trialed by a number of European gambling operators, including Eurobet and Euro millions.

Blockchain tech can trigger automatic responses to flagged gambling behaviors, such as imposing limits and recording interactions between operator and player on chain. This in turn can lead to improved player yields, keeping players within sustainable boundaries and limits, delivering a win/win outcome for players and operators.

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